The U.S. market is typically the first export market attempted by Canadian mining supply and service companies because of its proximity, language and cultural similarities. It does however have differences to the Canadian market which is why local representation for service is critical to success.
Here are early access events to entering the U.S. market. Each event has its own flavour and opportunities that fit with your company’s growth strategy.
Summary and Final Thoughts
In summary, the major event is MINExpo 2016, it’s held every 4 years and 47% of suppliers attend only this event in their annual calendar showing how popular (and expensive) it is. It is the must attend event even if it is to walk the floor to understand the market, see the competition and interview Agents and Distributors.
Take advantage of the opportunity to present a paper as it adds credibility to your offering and it can be used many different ways in your marketing program.